As an author, you are always looking for feedback from your readers. But equally important to an author are reviews. The reason for this is that reviews drive interest and that interest translates into increased visibility on sites like Amazon.
Ever get the "you might also be interested in" suggestions? This is how Amazon links products and the chance of becoming one of those suggestions is driven by your popularity.
So remember, if you read a book and like it, take a moment to give the author a review.
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